The video testimonials you've always wanted
Without the pain or cost others demand.
University mini docs
At Narrative Drive, we understand the need for updated student stories that captivate your audience, support your positioning and create results.
We know how much you have to get done every day. We have taken over 20 years of experience and created a cost-effective process by which we manage all aspects of pre-production through to final product: identifying the story drivers, selecting the student spokespeople, and even behavioural testing of the videos with your target audience.
The best way to break through the clutter is to tell their stories. We focus on your audience and the stories of their peers, idols and role models. Real stories of real students just like them but who have achieved the next stage in their dreams at your institution.
Our process ensures that you are kept abreast at every stage while minimizing your risk and maximizing your return. We find the storytellers that won't freeze up on shoot day and whose stories are captivating for your end audience.
Stories that resonate
Your audience has been trained to block out marketing messages. They are inundated on every device and in every quadrant of their lives. And yet, it is your job to reach them and to drive a significant number of them to select your institution over a long list of competitors.
We help you find and tell the stories that matter – that capture their attention and break through the clutter and noise. And we prove it.
Our process features a number of industry-first innovations, from storyteller selection to recorded pre-screening interviews and even behavioural testing baked into the final product. All designed so that at the end of the day, you can head home from work assured you will have a product that exceeds your team's expectations.
More of Our Work
The following videos achieved unparalleled views, engagement and time watched for each institution. Narrative Drive works with you at every stage from storyteller identification, vetting, filming, post-production and market testing.